New 👍 Frame-denim Le Slouch Utility — Blackwater ✨

Everything on our planet needs water to exist, but denim shouldn’t be one of them. Our new water-saving PURE denim preserves our most precious resource by using a unique, virtually waterless wash process. Made entirely in eco-conscious facilities in Los Angeles to reduce carbon emissions, PURE minimizes our impact with state-of-the-art technology and responsible production.